Prime Video Sport is the exclusive home of ICC tournaments in Australia, covering both the men’s and women’s game. Our approach focused on creating trend-led, highly relevant content designed specifically for social. Content that felt so authentic and entertaining it was the kind players themselves would want to watch, laugh at, and engage with.
Despite having limited time with each set of players, we maximised every opportunity to produce quick, light-hearted, and highly engaging content. The result included content the players genuinely enjoyed filming and the audience loved consuming. Featuring stars such as Alyssa Healy and Phoebe Litchfield, we brought to life a series of playful, social-first concepts. From hilarious Headphone Prank Calls to gamified challenges designed for fans to join in on. These formats not only showcased the players’ personalities but also invited audience participation, making the content instantly more engaging, relatable, and shareable.
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