Cricket is firmly entrenched in the Australian culture, and we wanted to ensure this was seen through our content. Only Sports’ proposal for achieving this was to prioritise entertainment over educational content and bring the personalities of our Aussie Cricketers to the forefront.
Throughout a 12-week campaign window, PVSAU played host to the highly-anticipated launch of The Test Season Two, delivering a dynamic content mix, that fuelled engagement between Prime Video Sport AU and cricket fans. Our Social First assets included everything from The Men’s Australia Cricket Team “Passing the Phone” to battle it out on the classic Test Match Board game and everything in between as we created a rich pipeline of assets to support the campaign window.
