Pat Cummins is cricketing royalty and a cornerstone of Australian sporting culture. Our goal was to create content that highlights his personality and natural charm, while positioning Prime Video at the heart of the conversation.
In the first year of Pat’s ambassadorship, we developed a series of social-first campaigns designed to be engaging, relevant, and trend-led. The journey began with a fun announcement video supported by a bespoke newspaper, filled with hidden easter eggs that teased the identity of Prime Video’s new ambassador before the final reveal.
From there, we rolled out a calendar of content that kept fans entertained and connected, from interactive formats like the Cricket Emoji Quiz to exclusive behind-the-scenes moments with Pat on set for his TVC. Each execution was designed to spark conversation, drive engagement, and reinforce Prime Video’s position at the heart of tournament cricket.
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