With Prime Video now the home of ICC tournaments, the challenge was to make a bold statement across social channels with creative that truly cut through the noise. Enter Dr Uzzy Khawaja, our talent and the face of the campaign. By positioning Uzzy as the “cricket doctor,” we crafted playful, social-first content that delivered both personality and humour, ensuring fans engaged, shared, and remembered Prime Video’s message.
We created a hero video featuring Uzzy in his doctor’s office, addressing the nation with a mock-serious PSA that a deadly “cricket virus” is sweeping the country. Dr Uzzy warns Aussies to be on high alert for tell-tale symptoms such as “Umpire’s Finger” and “Stiff Shoulder.” The tongue-in-cheek spot blended humour and hype, turning the start of the cricket season into a nationwide diagnosis only Prime Video could prescribe.
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