Sports doesn’t stop when the final whistle blows, it lives in the scroll. Fans crave constant connection to their teams, heroes, and highlights, but traditional coverage often misses the personality and humour that thrive on social. With Prime Video Sport owning premium rights across cricket and basketball, there was a clear opportunity to transform how audiences engage, turning every match, moment, and meme into a reason to stay plugged in all year round.
We built an always-on social ecosystem for Prime Video Sport, delivering daily, reactive, and campaign-driven content across Instagram, TikTok, Facebook and YouTube. From live coverage and post-match recaps to creator collabs, athlete challenges, and trend-led moments, every piece was designed to entertain and spark conversation. By blending humour, storytelling, and real-time engagement, we positioned Prime Video Sport as not just a broadcaster, but a voice within the sports community, one that fans could rely on, laugh with, and rally behind all season long.
