NBA star Steph Curry has continued with his Curry 9 Flow sneaker collection and introduced five additional versions as part of the season-long collaboration with Sesame Street.
In January, Curry Brand, powered by Under Armour, launched a seven-part footwear ‘Street Pack’ collection which brought the spirit of Sesame Street’s iconic Muppets to the basketball court.
For the collaboration, Curry, who is a father to three kids under the age of nine, partnered with Sesame Workshop – the non-profit educational organisation behind Sesame Street.
What’s Steph Curry saying about the release?
“Everybody knows Sesame Street, and we brought the characters to life through the shoes,” Curry said.
“Each colorway is so drastically different and shows their individuality, but they’re also unified.”
The Golden State Warriors NBA star said there is a lot of similarities with Sesame Street and the way he plays on the basketball court.
“Growing up watching the show, you get a connection with certain Muppets and how unique they are,” Curry told Boardroom.
“They bring joy, fun, and laughter to everything, and there’s a lot of similarities to the way I play and what I try to do on and off the court.”
Steph Curry sneakers explained
Each edition of the shoes features a different character from the iconic children’s educational show, with everyone from Big Bird to Elmo to the Count and beyond receiving their own detailed release.
Furry tongue tabs and subtle character graphic labels along the heel add to the detailing, while a full assortment of linked apparel highlighting each character is to be released soon.
After appearing on the Sesame Street show in May 2021 with his wife Ayesha to promote healthy eating habits, Curry had the chance to meet the characters and experience first hand the joys Sesame Street brings to the lives of children.
From March through to June, Cookie Monster, Oscar the Grouch, Lily the Tiger, Abby Cadabby and Elmo shoes will each be unveiled, with Curry’s favourite pair being the red-based Elmo edition he first debuted in November last year.
“My favourite Muppet on Sesame Street is definitely Elmo,” Curry said.
“He’s always laughing and smiling and having a great time and bringing the best out of everybody. It’s the same joy that I try to bring to the court.”
Throughout late 2020 and into 2021, Curry and his team of Curry Brand designers worked in partnership with Sesame Street to execute each design. They played off of costume textures like fur and feathers — incorporating in a balance of “sophistication and light-hearted fun,” as designer Spencer Hawkins described it.
“Every single colorway is a unique story celebrating not only the unique physical attributes of the characters but also what each character can teach us about building a better, more inclusive neighbourhood,” Hawkins said.