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We myth-bust whether an AFL membership legit means cheap Kayo

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Cheaper Kayo, AFL membership, explained

Foxtel’s sports streaming service Kayo has been getting more expensive since its inception in 2018. But more are discovering a loophole, which can help sports fans save money. So, is it legit?

Reports of a Kayo ‘loophole’ first surfaced in early 2023, with some AFL clubs providing digital memberships that came with a 12-month free subscription that practically shaved around 40% off the normal price for the service, plus any additional perks from the club’s membership itself.

Many may have heard the rumours of this being an option, but perhaps never really delved into whether it was a myth or reality — well we can assure you, it’s 100% legit!

It seems this loophole has become a deliberate act from Kayo now to get more users on its platform, with nearly every AFL team offering a digital pass membership in 2024. Usually an annual subscription for the service starts at $420, but some digital club memberships are selling for as low as $250 — a discount of $170.

Some teams offer great additional perks with this Kayo loophole, such as entry into a certain number of home games for the club, discounts on merchandise and free access to reserve grade matches.

So whether you’re actually a supporter of the club, or just someone looking for a crafty bargain, here’s what each club is offering via the Kayo loophole.

What is the Kayo loophole?

It’s pretty self explanatory, but basically the Kayo loophole is a way of getting a 12-months free Kayo subscription for almost half the price of if you just bought it directly by purchasing a digital membership via an AFL club.

17 out of the 18 clubs offer a digital pass, which costs roughly between $250-270 AUD, and allows you to not only watch your favourite team play weekly throughout the season, but also enjoy the ’50 other sports’ the streaming service offers.

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What clubs offer cheaper Kayo and is it just through AFL memberships?

Every AFL club besides the Sydney Swans, No NRL teams

Throughout the 18 clubs in the AFL competition, only the Sydney Swans do not offer a digital pass membership which gives you access to Kayo for a year. The remaining 17 clubs all have the option to be a sofa-supporter for similar prices.

Unfortunately for NRL fans, there are no memberships that exploit the Kayo loophole, meaning if you are still on the hunt for a bargain, you might have to purchase an AFL membership that offers it.

What is each AFL club’s Kayo loophole price?

Here’s the breakdown of what all the AFL teams are offering through the Kayo loophole. The cheapest options are $250 but some come with additional club-centric perks included in the price.

Adelaide Crows – $259

Includes 12-month subscription (priced usually at $420 a year), $20 merchandise voucher, and 10% club store discount – here.

Brisbane Lions – $250

Includes 12-month subscription (priced usually at $420 a year), $20 merchandise voucher, and 10% club store discount – here.

Carlton – $260

Includes 12-month subscription (priced usually at $420 a year), $35 merchandise voucher, and club store discount – here.

Collingwood – $260

Includes 12-month subscription (priced usually at $420 a year), membership pack, and 10% club store discount – here.

Essendon – $250

Includes 12-month subscription (priced usually at $420 a year), member pack and coupon, and 10% club store discount – here.

Fremantle Dockers – $250

Includes 12-month subscription (priced usually at $420 a year), with no extra perks added from the club – here.

Geelong Cats – $260

Includes 12-month subscription (priced usually at $420 a year), $20 merchandise voucher, and additional member perks – here.

Gold Coast Suns – $250

Includes 12-month subscription (priced usually at $420 a year), $20 merchandise voucher, and 10% club store discount – here.

GWS Giants – $250

Includes 12-month subscription (priced usually at $420 a year), invitation to quarterly Members calls with players and staff, and club store discount – here.

Hawthorn – $280

Includes 12-month subscription (priced usually at $420 a year), $25 merchandise voucher, member pack and club store discount – here.

Melbourne – $250

Includes 12-month subscription (priced usually at $420 a year), and club 40% store discount valid for one transaction – here.

North Melbourne – $250

Includes 12-month subscription (priced usually at $420 a year), $30 merchandise voucher, and 10% club store discount – here.

Port Adelaide Power – $315

Includes 12-month subscription to Kayo Basic (priced usually at $420 a year), general admission to three home games, $30 merchandise voucher, and 10% club store discount – here.

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Richmond – $260

Includes 12-month subscription (priced usually at $420 a year), and members rewards to choose membership pack – here.

St Kilda – $315

Includes 12-month subscription (priced usually at $420 a year), general admission to three home games, $20 merchandise voucher, and membership pack – here.

Sydney Swans – N/A

The only team to not have a digital membership pass with 12-months free Kayo subscription.

West Coast Eagles – $250

Includes 12-month subscription (priced usually at $420 a year), $25 merchandise voucher, and free access to all WAFL home games – here.

Western Bulldogs – $255

Includes 12-month subscription (priced usually at $420 a year), $20 merchandise voucher, and 10% club store discount – here.

How to claim your 12 months of cheaper Kayo

Your subscription can be actioned after you sign up to one of the above memberships. You must sign up, using the code provided once your membership is confirmed, before the provided expiration date — around October 31 most likely (the end of the AFL’s 2024 football calendar).

Conclusion

This isn’t a myth. The cost of living is impacting literally all of us, so the possibility of saving over $100 per year seems too good to be true, but it’s definitely reality.

You can use no less than eight clubs to pay only $250 for 12 months of Kayo, plus the perks the come with it.

Perhaps this is your gateway to AFL fandom, or perhaps you just like a bargain.

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