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Official AFC Richmond kit is hitting the shelves, as Ted Lasso hype finds yet another gear


afc richmond merch ted lasso

The third and, likely, final season of Apple TV+’s hit series Ted Lasso is drawing to a close and after years of begging, Nike finally came onboard as the official kit provider for the fictional AFC Richmond team.

Nike’s IRL collection comes after the brand took over in-show kit manufacturing for the team from the start of season 3, replacing the fictional Verani Sports. And thankfully, for us, this means that we can now get our hands on AFC Richmond kits IRL.

The AFC Richmond Nike Stadium Top features the club’s iconic red and blue colours, the greyhound crest, and — of course — the logo of fictional dating app bantr, which took over the main sponsorship spot after players protested Dubai Air last season.

AFC Richmond
AFC Richmond jersey

You can cop your very own AFC Richmond kit, which retails for $115, exclusively via the Nike website.

Can you get the other AFC Richmond merch in Australia?

Unfortunately, for Australian fans of the 11-time Emmy Award-winning show, we only have access to the stadium jersey right now. International fans, meanwhile, have a much more extensive collection to choose from.

The Nike US site also offers t-shirts, hoodies, sweatshirts and scarves in a number of different colour-ways and designs — including a scarf with the iconic slogan “football is life”.

It remains unclear why the Australian Nike store has chosen to only stock the kit itself, or if the rest of the collection will eventually make it to our shores. But a quick look at social media proves that there is certainly interest among the Australian Ted Lasso community for a more extensive AFC Richmond merch range.

AFC Richmond
AFC Richmond scarf

We are yet to see player-specific merch, but we could see further collaborations in future if the initial drop goes well as brands look to capitalise on what little Ted Lasso-mania we have left before the show likely wraps for good at the end of season 3.

We’ll be sure to update this story if and when the rest of the collection becomes available in Australia. In the mean time, you can keep up to date with the most recent episodes of Ted Lasso exclusively on Apple TV+.

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